Edward Penfield
American painter, illustrator, 1866–1925
As art director for Harper and Brothers, Edward Penfield designed a series of posters to advertise Harper’s New Monthly Magazine, creating a unified marketing campaign in a signature style. Penfield's posters were popular during the so-called Poster Craze of the 1890s. His designs were generally bold with simple shapes and limited but eye-catching color palettes.
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American painter and illustrator, 1857–1926
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