Edward Penfield

Edward Penfield
Edward Penfield

Edward Penfield

American painter, illustrator, 1866–1925
BiographyBorn in Brooklyn, New York and studied at the Art Student's League. He was hired by Harper's Weekly first as a freelance illustrator and then as their art director.

As art director for Harper and Brothers, Edward Penfield designed a series of posters to advertise Harper’s New Monthly Magazine, creating a unified marketing campaign in a signature style. Penfield's posters were popular during the so-called Poster Craze of the 1890s. His designs were generally bold with simple shapes and limited but eye-catching color palettes.
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