More Books In The Home!
Date1924
Artist
Jessie Willcox Smith
(American painter and illustrator, 1863–1935)
Illustration CitationAdvertising poster for More Books in The Home! campaign
MediumCommercial lithograph
Dimensionscomposition: 20 1/8 × 13 1/16 in. (51.1 × 33.2 cm)
sheet: 21 1/8 × 14 in. (53.7 × 35.6 cm)
sheet: 21 1/8 × 14 in. (53.7 × 35.6 cm)
Credit LineFound in collection
Object number1900-122
On View
Not on viewClassificationsPRINT
Label TextIn 1924, a group of booksellers and publishers put on an advertising campaign for the ordinarily slack mid-winter season. In deciding to capitalize on the success of the previous November's Children's Book Week, they named the season's campaign More Books in the Home! The principal advertisement was Willcox Smith's poster, of which 3,000 were distributed.After training at the School of Design for Women in Philadelphia (now Moore College of Art & Design) and the Pennsylvania Academy of the Fine Arts, Willcox Smith worked in the advertising department of the Ladies' Home Journal for five years before leaving to study with Howard Pyle. An illustrator of children's literature, she was also an exclusive cover artist for Good Housekeeping magazine from 1917 to 1933. Her images of idyllic childhood influenced children's fashions and nursery decoration.
Jessie Willcox Smith
1919
