Advertising poster for The Journal / The Highest Talent Engaged to give the best news foreign, national, local, social, dramatic and artistic

Advertising poster for The Journal / The Highest Talent Engaged to give the best news foreign, national, local, social, dramatic and artistic
Advertising poster for The Journal / The Highest Talent Engaged to give the best news foreign, national, local, social, dramatic and artistic

Advertising poster for The Journal / The Highest Talent Engaged to give the best news foreign, national, local, social, dramatic and artistic

Date1897
Artist (American painter and illustrator, 1857–1926)
Illustration CitationAdvertising poster for The (New York) Journal, 1897 Les Affiches Étrangères, following page 136
MediumCommercial lithograph
Dimensionscomposition: 5 1/2 × 6 5/8 in. (14 × 16.8 cm)
sheet: 8 7/16 × 12 1/8 in. (21.4 × 30.8 cm)
Credit LineGift of Helen Farr Sloan, 1989
Object number1989-85
On View
Not on view
ClassificationsPRINT
Label TextNoting the success of poster campaigns by national magazines, some newspapers also printed posters. The newspaper publishers, however, rarely employed artists working in modern styles. New York’s Morning Journal was an exception, hiring the English-born Louis Rhead to execute a series of posters in 1895-96. Rhead worked in an Art Nouveau style that emphasized flat color and pattern.


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