Morning Journal / A Modern Journal at a Modern Price

Date1895-1896

Artist Louis John Rhead (American painter and illustrator, 1857–1926)

Printer/Printmaker Liebler & Maass Lithograph (New York printing firm, early 20th century)

Illustration CitationAdvertising poster for (New York) Morning Journal, 1895 or earlier Les Maitres de l'Affiche, 1900, plate 220 Les Affiches Étrangères, following page 136

MediumCommercial lithograph

Dimensionscomposition: 9 3/16 × 11 5/8 in. (23.3 × 29.5 cm)
sheet: 11 7/16 × 15 3/4 in. (29.1 × 40 cm)

Credit LineGift of Helen Farr Sloan, 1986

Object number1986-151

On View

Not on view

ClassificationsPRINT

Label TextNoting the success of poster campaigns by national magazines, some newspapers also printed posters. New York’s Morning Journal hired Louis John Rhead to execute a series of posters in 1895-96. Rhead worked in an Art Nouveau style that emphasized flat color and pattern. This stylish poster—which was considered worthy of reproduction in Les Maitres de l’Affiche—complemented the publication’s claim to be “a modern journal.”