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Lippincott's April

Date1896

Illustration CitationAdvertising poster for Lippincott's, April 1895

MediumThree-color commercial lithograph

Dimensionscomposition: 18 9/16 × 12 1/8 in. (47.1 × 30.8 cm)
sheet: 18 7/8 × 12 3/8 in. (47.9 × 31.4 cm)

Credit LineGift of Helen Farr Sloan, 1977

Object number1977-307

On View

Not on view

Label TextNoting the success of Edward Penfield’s poster campaign for Harper’s Magazine, the Philadelphia-based magazine Lippincott’s employed Chicago artist Will Carqueville to create a series of promotional posters. For this issue, Carqueville used a multiple image to assert the magazine’s popularity, showing the layered profiles of three lovely young women whose hair colors conform to the rest of the poster's palette.