Morning Journal / A Modern Journal at a Modern Price
Date: 1895-1896
Medium: Commercial lithograph
Dimensions: composition: 9 3/16 × 11 5/8 in. (23.3 × 29.5 cm) sheet: 11 7/16 × 15 3/4 in. (29.1 × 40 cm)
Illustration Citation: Advertising poster for (New York) Morning Journal, 1895 or earlier Les Maitres de l'Affiche, 1900, plate 220 Les Affiches Étrangères, following page 136
Credit Line: Gift of Helen Farr Sloan, 1986
Object Number: 1986-151
About: Noting the success of poster campaigns by national magazines, some newspapers also printed posters. New York’s Morning Journal hired Louis John Rhead to execute a series of posters in 1895-96. Rhead worked in an Art Nouveau style that emphasized flat color and pattern. This stylish poster—which was considered worthy of reproduction in Les Maitres de l’Affiche—complemented the publication’s claim to be “a modern journal.”
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