Lippincott's April
Date: 1896
Medium: Three-color commercial lithograph
Dimensions: composition: 18 9/16 × 12 1/8 in. (47.1 × 30.8 cm) sheet: 18 7/8 × 12 3/8 in. (47.9 × 31.4 cm)
Illustration Citation: Advertising poster for Lippincott's, April 1895
Credit Line: Gift of Helen Farr Sloan, 1977
Object Number: 1977-307
About: Noting the success of Edward Penfield’s poster campaign for Harper’s Magazine, the Philadelphia-based magazine Lippincott’s employed Chicago artist Will Carqueville to create a series of promotional posters. For this issue, Carqueville used a multiple image to assert the magazine’s popularity, showing the layered profiles of three lovely young women whose hair colors conform to the rest of the poster's palette.
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