More Books In The Home!
Medium: Commercial lithograph
Dimensions: composition: 20 1/8 × 13 1/16 in. (51.1 × 33.2 cm)
sheet: 21 1/8 × 14 in. (53.7 × 35.6 cm)
Illustration Citation: Advertising poster for More Books in The Home! campaign
Credit Line: Found in collection
About: In 1924, a group of booksellers and publishers put on an advertising campaign for the ordinarily slack mid-winter season. In deciding to capitalize on the success of the previous November's Children's Book Week, they named the season's campaign More Books in the Home! The principal advertisement was Willcox Smith's poster, of which 3,000 were distributed.
After training at the School of Design for Women in Philadelphia (now Moore College of Art & Design) and the Pennsylvania Academy of the Fine Arts, Willcox Smith worked in the advertising department of the Ladies' Home Journal for five years before leaving to study with Howard Pyle. An illustrator of children's literature, she was also an exclusive cover artist for Good Housekeeping magazine from 1917 to 1933. Her images of idyllic childhood influenced children's fashions and nursery decoration.
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