Medium: Single-color commercial lithograph
Dimensions: sheet: 17 1/16 × 12 in. (43.3 × 30.5 cm)
Illustration Citation: Advertising poster for Outing, August 1896
Credit Line: Gift of Helen Farr Sloan, 1977
About: The physical culture movement swept the nation in the late nineteenth century, and Americans were encouraged to exercise for health and pleasure. Cycling, skating, sailing and other outdoor sports were promoted as wholesome activities. One outgrowth of this trend was the proliferation of magazines dedicated to physical activities and enjoyment of the outdoors, such as Outing, Bearings, and Recreation. Their publishers employed poster artists to devise attractive visual messages targeted physical culture enthusiasts. This poster captures the rather leisurely (and romantic) tradition of rowing.
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